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About Us
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Our Belief is that business owners owe it to themselves to harvest the greatest amount of wealth from the physical, mental, emotional, and monetary investments made in their business. This means more than generating income, it means increasing the long-term sustainable value of their enterprise.


Embrace Change



Be Direct & Honest

Follow Through on Commitments

Build Trust

Face Challenges Head On

Successful Restaurant Owner
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We understand the challenges of navigating multi-owner scenarios and family ownership structures. Our approach to analyzing businesses, working with owners, their families, and their management teams is objective, direct, efficient, and respectful.

Exit Planning & Value Acceleration is sound business strategy. Aligning business, personal and financial goals creates tangible options for owners to transition their business.

Our Team


Dan Welch, CEPA 

Owner, Principal Consultant


Dan has 29 years experience in business. He graduated from St. Bonaventure University with a Bachelor's of Business Administration degree with a concentration in Finance. He has spent his entire career working in, or owning and running family-owned businesses, and has played multiple C-Level roles.  He has a deep understanding of what it takes to succeed in the C-suite while navigating the delicate balance between business and family relationships.


He co-founded a family-owned software-as-a-service company in 2004 and led and developed numerous teams of people as the company grew from 3 to 93 members.  In November 2017, the assets of his company were acquired by a publicly-traded company on the Canadian Stock Exchange.

Since that time Dan has committed his 'next act' to working with business owners to help them develop plans that provide REAL options to help them maximize the value of the biggest investment they own... their business.

Contact Dan:


Cell:     585-278-8234



Alan Rich, CPA/ABV, CEPA

Owner, Principal Consultant


Alan has 22 years experience in business as a CPA, having worked for Mengel, Metzger, Barr and Co., LLP, Davie Kaplan, CPA P.C., and most recently as a Partner, Tax and Business Valuation in McDonald Cointot Crouse, LLP in Rochester, New York. He is a 1995 graduate of Ithaca College with a Bachelor's of Science degree in Accounting.  

Alan has developed a well-known reputation as an expert in Business Valuation and Litigation support services, Ownership Transition Planning and Execution, Company Transaction Representation, Sales Tax Consulting and Audit Representation, and Federal and State Research & Development tax credit studies.

Contact Alan:


Cell:     585-370-3547


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Sally Cappotelli

Business Consultant

Sally attended St. Bonaventure University and graduated in 2017 with a Bachelor's of Business Administration degree with a concentration in Business Management and a Minor in Family Business Management. Growing up and working in multiple family businesses, she spent much of her time learning from those around her.


She specializes in the creation and execution of back-office processes and procedures that provide the framework for clients to understand the most important key performance indicators for their business.


Having a background in family business and a deep understanding of the extra work that goes into growing it, maintaining it, and selling it, is what lead Sally to where she is today.

Contact Sally:


Meet Dan
Meet Alan
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